INTRODUCTION AND OVERVIEW
EU data protection law makes a distinction between organizations that process personal data for their purposes (known as "controllers") and organizations that process personal data on behalf of other organizations (known as "processors"). PSD, located at the address entitled "Contact ", is the controller for information you provide through the Service.
INFORMATION WE COLLECT/INFORMATION YOU PROVIDE
We collect information you provide directly via the Service, including when you register an account, update your profile, access our content, make a purchase, contact customer support, etc. We may use Service Providers (defined below) to collect this information.
The information we collect includes information that identifies you personally (whether alone or in combination). Some examples of information we collect include the following:
Contact Data-We collect your first and last name, e-mail address, postal address, phone number, and other similar contact data.
Payment Data-We collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number), and the security code associated with your payment instrument.
Profile Data-We collect your interests, favorites, wish lists, ring size preferences, and other profile data.
Content-We collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide to customer support. For example, if you contact a customer service representative or jewelry consultant and provide information to the consultant or submit a request through our Service, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you.
You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.
INFORMATION COLLECTED AUTOMATICALLY
PSD automatically collects information about your device and how your device interacts with our Service. We may use Service Providers to collect this information. Some examples of information we collect include the following:
Service Use Data- We collect data about the features you use, the pages you visit, the e-mails and advertisements you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information.
Device Connectivity and Configuration Data- We collect data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and other similar information.
IP Address and Device Identifiers- PSD collects your IP address and other device identifiers, including your MAC address and mobile advertising identifiers. We collect this data for various purposes, including to assess, diagnose problems, and improve functioning of our Service, servers, and hosting providers as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our services and advertisements.
Location Data- We collect data about your device’s location, which can be precise (e.g., latitude/longitude data) or imprecise (e.g., location derived from an IP address or data that indicates a city or postal code level).
Log Files- Our server logs automatically collect information, such as your IP address, your browser type and language, and the date and time of your visit, which helps us track users' movements around our site and understand trends.
Operational: Cookies are essential for you to use our Service, such as our shopping bag, as well as to access password-protected areas, such as your account.
Analytics and Performance: Cookies collect information about how you use our Service and remember the choices you make (such as your language or location) to provide enhanced performance and a more personalized experience.
Customization: Cookies allow us to gather information on how our Service is being used so that we can provide content that is relevant to you.
Social Networking: Cookies allow users to share our pages and content with third-party social networking sites.
Web Beacons- PSD also uses electronic images known as web beacons (also known as pixels) on the Service. When you access a website, video, e-mail, or advertisement that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from third parties that allow us to track our conversions, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
USE OF INFORMATION
As a general policy, PSD does not sell, trade or rent your information to third parties, unless you have permitted us to do so.
We use information about you for our legitimate interests, including to:
Manage our Service, including your registration, account, and transactions.
Perform services requested by you, such as to process and fulfill your order, to respond to your comments, questions, and requests, and provide customer service.
Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
Prevent or take action regarding illegal activities, including suspected fraud.
Monitor and analyze trends, usage, and activities.
Conduct internal research on our users' demographics, interests, behavior.
Improve our marketing and promotional efforts, Service content and product and service offerings.
Develop and send you direct marketing, including advertisements and communications about our and third party products, offers, promotions, rewards, events, and services.
We also use information about you with your consent, including to:
Serve advertising tailored to your interests on our Service.
Fulfill any other purpose disclosed to you and with your consent.
We may use information that does not identify you (including de-identified information) without obligation to you except as prohibited by applicable law.
SHARING OF INFORMATION
We share your information as follows:
Service Providers- We share your information with third-party agents, contractors, vendors, and other service providers in connection with their work on our behalf (collectively "Service Providers"). We only provide third-parties with the minimum amount of information necessary to complete the requested service, product or transaction. Notwithstanding the above, we may permit our Service Providers to use aggregate information which does not identify you or de-identified data for other purposes.
Business Transfer- Your information may be disclosed as part of, or in connection with, any merger, sale of company assets, or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which information would be transferred as one of the business assets of PSD.
Security, Compliance with Law, and Fraud Protection. We may disclose your information as we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We also may share your information to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also share your information to protect the rights, property, life, health, security, and safety of us, the Service or any third party.
The Site is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us at firstname.lastname@example.org, and we will take steps to remove such information and terminate the child’s account.
Effective date: 2019.09.01